[ Marketing ]
Grupo Baruel
Two marketing presentations designed to organize results and broaden the perception of Baruel’s portfolio while preserving clarity across data-heavy slides.
[ CASE STUDY ]
Clarity to expand how the brand is perceived.
Context
Grupo Baruel needed to present marketing results while also reframing how its portfolio was perceived. Beyond the categories traditionally associated with the brand, the presentations needed to give visibility to newer lines such as Baruel Baby and its insect repellent range.
Development
The existing identity was adapted into a cleaner, flexible presentation system capable of handling large volumes of information and data. I structured hierarchy, pace and compositions that distinguished each product line without fragmenting the brand, preserving visual lightness even in the densest sections.
Outcome
The two presentations totaled approximately 140 slides and were developed within one month. The client was highly satisfied with how Baruel’s identity was translated into the format, balancing brand consistency, information and clarity.
- Client
- Grupo Baruel
- Project
- Marketing results and portfolio positioning
- Scope
- Visual strategy, information architecture, presentation design and motion
- Delivery
- Two presentations · approximately 140 slides in one month
- Creative credits
- Entirely created by Bianca Hirota
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