[ Real estate launch ]
Direcional — Residencial Laranjeiras
A launch presentation that transformed the Residencial Laranjeiras property book into a structured visual narrative designed to guide and engage brokers.
[ CASE STUDY ]
The first chapter of an ongoing partnership.
Context
Direcional needed to introduce Residencial Laranjeiras to the brokers responsible for its launch. The property information needed a clear, commercially relevant sequence that would help the audience understand the product and lead stronger sales conversations.
Development
Working from the supplied property book and logo, I developed the narrative, organized the information architecture and created the complete presentation design. The visual system and motion were designed to turn the development’s content into a fluid, focused and engaging story.
Outcome
The presentation comprised approximately 100 slides. As the first project developed for Direcional, its delivery opened the way for an ongoing partnership producing new presentations for the brand.
- Client
- Direcional
- Project
- Residencial Laranjeiras
- Scope
- Narrative, information architecture, presentation design and motion
- Delivery
- Approximately 100 slides
- Creative credits
- Entirely created by Bianca Hirota
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